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creative director

Virginia Arrisueño is the owner and lead designer of DeNada, a contemporary knit apparel and accessories brand for women and men. She blends contemporary style with elements of her Peruvian heritage to offer unique, handmade pieces. Every DeNada piece is meticulously crafted and represents the core tenets of DeNada’s aesthetic: quality, style, and ease.

Collaboration is a key feature of Arrisueño’s creative process. Each year, she travels to Perú to work alongside skilled artisans in creating next season’s collection. This hands-on approach comes with the added bonus of ensuring fair trade business practices so that DeNada’s customers can shop confidently knowing that each piece is produced in an ethical manner.

Arrisueño currently lives in Washington, DC with her best friend and husband, artist Kelly Towles, their son, and their two dogs Mia and Kobi.

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art director

Kelly Towles is one of Washington, DC’s most notable emerging artists. Towles recently featured his newest solo show “The Death of Ulysses” at Hierarchy. Towles has exhibited in numerous shows including a critically acclaimed show at David Adamson Gallery, which represents renowned artists such as Chuck Close and Jim Dine, as well as his most recent mural at PowWowHawaii! 

He has exhibited large scale installations in the famed Manifest Hope, Manifest Equality, Re:form School and Submerge. Towles has also created murals for U Street Music Hall, Toki Underground, DC Brau and Grafiato. Lastly, Towles in 2013 curated and created the Art Yards Project, Which completed murals on a 6 story building at the Navy Yards.

Towles works depict people dealing with the society in which they live and the emotional arsenal with which each person is equipped. Striking characters with and masked identities reveal Towles’ vision of how individuals deal with the world around them. Towles lives and works in Washington, DC.


Nathan Hill
design director

Nathan Hill is a founding partner of Nh.d Studio, a graphic design and branding studio based in DC’s Petworth neighborhood. With a background in design and creative direction Nathan led the conceptual design and fabrication of all custom fixtures and furniture designs used throughout the Steadfast Supply retail space. Nathan’s design skills and interests extend to woodworking, sculpture, screen printing and illustration, which he regularly shares through a variety of creative, hands-on workshops. 

Nathan is a former Education Director for the AIGA DC chapter and is a current adjunct faculty member at George Washington University’s Corcoran College of the Arts & Design. He is a founding member of the Petworth Business Community and is the host of the monthly design podcast Design Intercourse.

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general manager

Becky Waddell is founder and creative director of Be Clean, a Washington, DC-based skincare and lifestyle store that celebrates natural, plant-based products and a thoughtful approach to self care. After years of searching for truly natural and high-impact personal care products, ones that were beautiful and crafted with soul, she decided to bring her favorite brands together for an intimate and special personal care shopping experience. 

Thinking beyond skincare, Becky also embraces a simple, natural approach to a wellness oriented lifestyle. In addition to curating exclusively American-made goods, she has made it a priority to also carry products that speak to a personal commitment to natural lifestyles.

With a background in community engagement, Becky is committed for creating a warm and welcoming shopping experience that is more than a trip to the store; instead, it's an opportunity for connection and exploration. 

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Leigh-Ann Friedel
design assistant

Leigh-Ann is an installation artist, set designer, and decor stylist. She has created installations for Emporiyum in DC and Baltimore, for the windows of Anthropologie, Tranquil Space Dupont, Whitman Walker Health, and for the inaugural Story Time Gala Reception at the DC Public Library. Leigh-Ann received her BFA in Scene Design from UNC School of the Arts in Winston-Salem, NC. Her current home is Arlington, VA, where she shares an apartment with her partner, Jeff, and their cat, Josie. You can view her work at her website,

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pr director

Farrah is the Creative Director of Dim Sum Media. Her focus is on DC-grown businesses, both culinary and creative. Her photography and clients have been featured in National Geographic, BBC, Wall Street Journal, Bon Appetit, Imbibe, Washington Post, Buzzfeed, Vice, and more.