WHEN AND WHAT: For this session of DM202Live on July 26th, we will be taking it back to the beginning and talking about building the basics. As creatives and businesses in general, there are three tools that you need to get started when building. We are going to talk about building a website, building a contract and building a media kit. With these three things, you can tell your story, protect yourself and sell your brand or product.
By the end of this session, you will know how to get started either building these tools on your own or what you need to know to ensure that you are getting exactly what you are looking for. Learn what to ask and what professionals should be asking you to ensure that you have the outcome that you desire.
For this session we will be hearing from Ashlee Hightower of Contracts for Creatives, an attorney who specializes in creating contracts for creative entrepreneurs and small business owners; Tabetha Zimmerman of AuCu Strategies & SteamDC on building a website; and Diego Gonzalez-Zuniga of Diego Downtown, on building a compelling media kit.
Whether you are a long time creative looking to get a refresh or expand your toolkit or a new creative looking for where to start, we will give you the tools you need to continue to succeed.
ABOUT THE PRESENTERS:
Ashlee Hightower: After graduating from Ole Miss and then Cumberland School of Law at Samford University and passing the bar exam, Ashlee practiced law for over three years at a large, national law firm in Birmingham, Alabama. She then transitioned into a more corporate legal job in Washington, DC at a global publishing company where she worked as a legal editor writing and editing legal articles. While working as a legal editor, to scratch her own creative itch, she launched a style and travel blog, Cobalt Chronicles. As she dove deeper into the blogging world and began to meet creatives in different fields (photographers, graphic designers, event planners etc.), she realized there was a hole in a lot of her peers’ businesses – they weren’t utilizing contracts to protect themselves and their businesses. With her background in the blogging world and her legal expertise, she launched her Contracts for Creatives business, where she helps creative entrepreneurs and small business owners with all of their contract needs!
Tabetha Zimmerman: Tabetha left Jacksonville, Florida in order to pursue a degree in Business Administration with a concentration in Information Systems Technology Management and Hospitality Management from George Washington University. While in her accelerated masters program, Tabetha managed teams and focused on UX design, tech automation, and cybersecurity in order to build secure and efficient business practices. After years in management for boutique hotel chains, Tabetha created her first company that fused her love for nutrition, social justice, and tech automation. Tabetha is a serial entrepreneur focused on creatives of all mediums being fairly paid to increase sciences + art in all communities she touches with a holistic approach to management, nutrition, marketing, and activism. Her companies include: Golden Pineapple with a core mission is to make the cannabis movement intersectional and accessible to all peoples. Private events, education, consulting, activism; STEAMdc an incubator focused on the monetary evaluation of Sciences, Tech, Engineering, Art, and Medicine inspired by the rise and emphasis on training in these disciplines; and AuCu Strategies a boutique business development firm. Currently, Tabetha manages her first food-focused startup and co-founded an incubator that focuses on the business strategies for local innovations in science, technology, engineering, art, and medicine.
Diego Gonzalez-Zuniga: You can find Diego Gonzalez-Zuniga at the intersection of fashion and community – an accomplished retail professional turned neighborhood advocate and marketer, he spends what free time he has left documenting his (very stylish) love affair with the place he has called home for the past 5 years – Washington D.C. His blog, Diego Downtown, launched earlier this year to fill what Diego thought was a void in the market – a place for men to find fashion and lifestyle inspiration that felt like the eclectic, curated and homegrown creative community that he lived in. Dedicated to spotlighting local boutiques and makers alongside national brands, Diego’s point of view is always about a sense of discovery and how people truly like to shop – high and low, at the mall and on Main Street. His hope is that one day D.C. will be known not only as a city with government and political influence but also as one of notable style as well. Named as one of the “Best Instagram Accounts to Follow” by Washingtonian magazine in 2016, Diego has also recently been featured by Complex Magazine, DC Refined, Made In The District and Fashionista Street Style. He is also a regular contributor on several local television networks as a local style expert and is an active member of the DC chapter of The Fashion Group International, where he works to advocate for local brands, makers, and emerging designers.
TICKET COST: $99
RSVP: CLICK HERE