Saturday, April 14th
1:00pm - 3:00pm
Learn How to Market Your Brand Online w/ Digital Marketing 101
Hosted by GENERAL ASSEMBLY
See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During this introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
WHAT YOU'LL LEARN: Using real-world case studies, you’ll:
- Break down the components of a digital marketing campaign
- Survey today's digital marketing landscape
- Learn to approach a marketing campaign by identifying your objectives first
- Get hands-on practice identifying key performance indicators (KPIs)
We'll go over the basics, so if you are a total newbie...don't worry, you've got this! If you have done some hand lettering before but would just like some more guidance, we can make that happen, too!
ABOUT THE INSTRUCTOR: Kristen is Director of Digital at mdg and formerly the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. In her spare time, Kristen is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C, and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Kristen's unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.