We are very excited to be partnering up with Soul Series on our blog with a bi-weekly series that is aimed to increase awareness of DMV’s prospering and creative community through engaging interviews and podcasts. Soul Series is not only an entertainment platform but serves as a resource for DMC/DC artists and the surrounding community to connect and learn. At Steadfast Supply, our mission is to share and support the stories of creatives, makers, and entrepreneurs from across the globe through our retail and events space. We are very proud to support Soul Series' mission through our online platform.
Tamon George: Finding the perfect space between art & commerce.
One day he’s a former professional Canadian football player and then the next, he’s running his own content marketing firm, A Creative Theory, meet Tamon George. There are many different pathways to take in life and so many choices but who says you can’t try them all? Or at least a couple of your favorites? In 2010, Tamon completed his undergraduate degree in Finance and Economics, and in May of 2015, he earned a Masters degree in Business. Since then, Tamon has been spending his time building creative concepts and visuals to help businesses share their unique stories and value proposition. With his formal business training, plus his fondness for creative visuals and appealing aesthetics, Tamon eventually bought himself to a unique crossroads of art and commerce. This artistic intersection has continued to fuel his desire and drive to create, collaborate while at the same time, building a business.
Brea: Take us to the moment when you were transitioning from Pro-Ball? Did you know your next move or did things just fall into place?
Tamon: My transition from athletics was to academics. I wanted to reset my future, instead of relying on my success in sports, which carried me into business. I took a leap of faith, moved to the US and figured if I had the same outlook of growth that anything was possible.
Brea: Where did you meet Gary Williams? How did you two come up with the idea of Creative Theory?
Tamon: We met from being active in the creative community. Our relationship showed promise early on so we just continued to grow our capabilities as an agency.
Brea: When it comes to working on a team, what role do you usually play more? The person that comes up with concepts or the person that executes a concept?
Tamon: I’m a businessman before a creative, I take strategic thinking very seriously so I view all of our opportunities through that lens. I take crazy ideas and find ways to execute them from a creative perspective with a business goal in mind.
Brea: What has been your favorite project to complete for a Creative Theory Client?
Tamon: Working with Youtube on YouTube Black. Amazing people and an amazing concept.
Brea: As the “Washingtonian described, “You’re like a walking GQ editorial.” Has fashion always come natural to you or did it pick up as you got further into your own creativity?
Tamon: Fashion for me is minimal but with a purpose. I try not to think about it — just like my creativity. Just be.
Brea: Where is your favorite place to shop in Washington DC AND Maryland?
Tamon: I don’t shop :) I just rock what I got :)
Contact Tamon and follow him to stay updated with his work!
Instagram and Twitter: @soulseries_
Interview by: BreaSoul
Instagram and Twitter: @brea.soul